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LUISS BUSINESS SCHOOL ORO DON VINCENZO MADE ICE

The Oro Don Vincenzo experience at LUISS Business School

It was an honour to be among the guest speakers at the Master in Digital Export (MaDE) organized by LUISS Business School and ITA - ITALIAN TRADE AGENCY, in Villa Blanc in Rome.   We presented the Oro Don Vincenzo experience on the use of social media and their influence in the marketing process of a premium quality extra virgin olive oil.   Our consistent pursuit of excellence in the olive oil world and our effort in the communication in the digital space were particularly appreciated and stimulated interesting discussions among the future “Digital Export Managers” in the eclectic Villa Blanc.   The Oro Don Vincenzo case study, focussed on a boutique family business, anticipated the second case study, that was presented by Laura Corallo, Head of Marketing and Operations at Eataly Net.   It was very interesting...

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